Trends in online giving

An article in the Guardian on the Digital Giving Reviwew found that over a third of small charities’ total donations are collected online through sites such as Everyclick, JustGiving, BT MyDonate and Virgin Money Giving. Compare this to 21% for medium charities and a disappointing 13% for larger charities and there does seem to be a big gap to bridge between online audiences and online donations. A lack of internal resources to promote and donor resistance are cited as the main reasons more donations are not collected online. Read the article at: