An Emotional Journey -new report from NFP Synergy

An Emotional Journey: How charity brands can cut through the noise

The free report looks at the role of emotions in the public’s relationships and engagement with charity brands. NFP  found that there is little evidence that rational deliberation bears any major role in donor decision making; decisions are trending towards quick emotion choices, rather than deliberative decisions. So how can you make sure your campaigns will take your supporters on an emotional journey?

Read this report

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