Due to the cost of living crisis, the Aviva Community Fund is offering an additional £2m of funding for causes supporting financial wellbeing in their communities.

Nonprofit organisations with an income of up to £2million and looking to raise up to £50,000 can apply now to the Aviva Community Fund Cost of Living Boost, and receive matched funding for public donations from 4 October 2022. The extra financial support is aimed at helping people take control of their wellbeing by giving them tools to be more financially independent. Eligible causes will receive donations through the Crowdfunder platform, and can fundraise to reach a certain target or keep any amount they earn from matched donations.

This is the first time the Aviva Community Fund has pledged extra financial support within a three-month window, and comes in response to the increased demand charities are facing to help those struggling with cost of living pressures. Research conducted by Aviva found that almost half of employed people (43%) did not feel financially on track for the future and 65% felt they were ‘just getting by financially’