Funding strategy

Developing a funding strategy

What is it? - A fundraising strategy is simply a planned process of how your organisation is going to fund the activities it is planning. They are a useful tool to identify how you can fund all the different activities that you undertake and ensure that the most appropriate funding source is used for different activities.

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Model Funding Strategy

Introduction

· Background to strategy

· Who has written it and why

Aims

· Summary of present areas of work and planned new work

· Who are the beneficiaries of the organisation?

· Relate to business plan outputs

· What activities are you permitted to undertake – as listed in the Powers of the governing document

Need

· Collate information to demonstrate how “need” has been identified

· How will this be done in the future

· What statistics do you collect on need to start collecting

Identify existing Income

Start by looking at your existing funding situation, where does the money come from, now and in the past. This will build a picture of your funding environment from which new opportunities can be developed.

· Identify the existing income that the organisation is getting, this should cover all types of income from trust to donations, membership fees etc

· Identify all the present funding that the organisation is receiving, what activities it supports.

· Does the funding support a project with an end date or it to support on going work

Summary of income

· Provide a summary of sources of income.

· How diverse is your income, are you reliant upon a single source.

· Are there any particular concerns or gaps