For those interested in online fundraising; before you get too carried away with it as a way to solving your financial problems, first use social media and online networks to build up the engagement with followers, find where people are talking about you and join those forums / groups and steer supporters to your website. Facebook and Twitter also have their place; consider how each platform is used and who best to target with each. There is now so much advice and information online there is no excuse for groups not dipping their toe into the social media world