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Here are just a few examples of how the Internet can be used to generate income for your organisation. Whilst none are likely to make you a fortune, they can all provide a small unrestricted income at little cost to you. Many of these also cost your supporters nothing.
One key aspect of Internet fundraising is to engage users in your site and with what you are delivering. People rarely visit a site with the intention to donate, but by engaging them and offering a number of ways to support your cause you can build up relationships that can lead to larger donations. Your site should give a clear message about what you do and the benefits of your work. Providing opportunities to people to engage can be through forums, members sections, blogs, opportunities to share stories of beneficiaries work. It is only by engaging supporters that you are likely to gain financial support.
Links to documents
NFP Synergy - Passion, persistence and partnership: the secrets of earning more online
Online donations - free and secure donations made online through organisations like Charity Choice, My charity page and Help.co.uk The main downside is that you may not always know who the donors are so unable to develop any long term relationship with the supporter.
This is one online lottery, when your members play you receive percentage (25-50%) of their ticket cost (£1). The schemes cost to join initially (around £70), for which you also get publicity material to give to your supporters. You just then need to encourage supporters to play. Not perhaps something everyone want to take part in put for a small outlay provides an additional way people can support you, and at the same time have a chance of winning money for themselves.
Affiliate schemes
Amazon - through their affiliate scheme you can get 5-10% from purchased made from a link on your website.
E Bay - get money from people selling on line and making a donation to your organisation. It is easy to set up and provides a fun way for people to raise money for your organisation
Search engines - get money for searching the web - sites like “Ever click” give a donation to your charity when people use their search engine. The money is gained from a share of the advertising revenue generated by the site, based upon the number of searches your organisation has undertaken.
