Increasing donations online

Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily decisions are made quickly and often irrationally. This has huge implications for us as fundraisers, not least in the way we engage with donors making ‘impulse’ or ‘spur of the moment’ gifts.

Here are 10 simple things you can do to improve your website, using learning from the field of Behavioural Economics. (Details on their site)

  • Signpots it
  • Humanise it
  • Contrast it
  • Specify it
  • Anchor it
  • Stimulate it
  • Frame it
  • Complete it
  • Test it

From the Management Centre

Many of these themes are discussed in my training on the Psychology of giving

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