Google Ad Grants works just like Google AdWords online advertising, by displaying your message to people who are searching for nonprofits like yours. If you’re a qualifying nonprofit, you’ll receive $10,000 USD in in-kind AdWords advertising every month.
Google Ad Grants is part of the Google for Nonprofits program. To qualify for Google Ad Grants, your organization must:
- Begin by applying to Google for Nonprofits.
- Hold valid charity status. Please see the Google For Nonprofits site for definitions of charity status in your country.
- Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
- Have a live website with substantial content.
To maintain your eligibility for Google Ad Grants, your organization must:
- Link your ads to one (and only one) website domain, which should be the same one that was approved in your initial application.
- Actively manage your AdWords account by logging in once a month and making at least one change to your account every 90 days.
- Your ads and keywords should match your organization’s programs and services.
- Strictly commercial advertising is prohibited. If you’re promoting products or services, 100% of the proceeds must go directly to supporting your program.
- Your ads must not link to pages that are primarily composed of links to other websites.
- Your ads may not offer financial products (like mortgages or credit cards), nor can they request donations of cars, boats, or other property.
- Your site can’t display Google AdSense ads or affiliate advertising links.
Ad Grantees found in violation of any of these guidelines are subject to removal from the program. Google reserves the right to grant or deny an organization’s application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google’s sole discretion, and are not subject to external review.